Claire McCardell (1905–1958) was an American fashion designer  in the arena of ready-to-wear clothing in the 20th century. From the 1930s to the 1950s, she was known for designing functional, affordable, and stylish women’s sportswear, and is today acknowledged as the creator of the “American Look” , a casual approach to fashion that rejected the formality of French couture.

Tiffany Shlain is a filmmaker, artist, founder of The Webby Awards, and co-founder of The International Academy of Digital Arts & Sciences.

A celebrated thinker and catalyst, Tiffany is known for her ability to illuminate complex ideas in culture, science, technology and life through her unique films and her dynamic talks and projects.

She has been named by Newsweek as one of the “Women Shaping the 21st Century.” Here's some of what she had to say at TEDxWomen 2011...