Pixel Project Aims To Raise USD 1 Million For Women
Susan notes: This is a creatively cool campaign, I hope all AWR friends and fans will participate. The Pixel Project has come up with a truly innovative way to:
- spread awareness about violence against women,
- show that we need men onside to help stop the violence,
- raise money for the cause.
This email came to me from Pixel Project Founder Regina Yau...
The Pixel Project is a global 501 c 3 volunteer-led nonprofit organisation working to end violence against women worldwide.
Our first flagship fundraiser is to raise US$1 million in aid of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.
We aim to do this via an online Pixel Reveal fundraiser in which a 1-million pixel mystery collage of 4 to 6 globally known Celebrity Male Role Models will be unveiled online as donors “buy” each pixel for US$1.00.
The Pixel Project chooses to focus on positive male role models from different walks of life to demonstrate that men have a major role to play in breaking the cycle of violence against women. We want to show that men can lead by example and build successful lives without violence.
As part of efforts to recruit Celebrity Male Role Models for the mystery collage, The Pixel Project has launched our first Voters’ Choice Celebrity Male Role Model campaign through which a worldwide audience votes for an actor to join our A-list line-up which includes a Nobel Prize Winner and a Pulitzer Prize winner.
- Alexander Skarsgard
- David Tennant
- Hugh Jackman
- Jake Gyllenhaal
- Will Smith
Voting is open from 17 May 2010 – 17 June 2010 and the worldwide public audience are invited to key in their vote and sign the online petition here. Voting (just 1 click!) and signing the petition (very important as this is the letter going to the voted-in nominee!) takes 2 minutes or less!
The two nominees with the most votes will be sent the polling results and the signed petition to invite them to donate JUST 45 MINUTES of their time to have their picture taken for the collage and to join the global community in saying “It’s time to stop Violence Against Women. Together.”
The superstar nominee who accepts the invitation will be revealed through the Pixel Reveal fundraiser which is currently scheduled to be launched in October 2010.