Pigtail Pals was created by a mom who refused to accept the stereotypes and messages being sold to her young daughter.
Creator Melissa Wardy decided to become the change she wanted in the girls’ marketplace. Pigtail Pals has set out to Redefine Girly, and believes we need to change the way we think about our girls. We use bold color and artful design to show girls of all ages that they can be smart, daring, and adventurous. Pigtail Pals offers an online store, Redefine Girly Media Literacy Workshops, a blog about girls’ issues and marketing, and active social media groups.