A recent article entitled Hello, Girls in The Economist reported that many American companies are shifting their marketing and advertising strategies more toward… guess who? Women!

The article says… guess what? Women buy 90% of food, 55% of consumer goods and most of the new cars (in the US presumably, although the article doesn't specifiy).

Hello? We’ve known all that for years. Because we’re the ones actually out there doing the buying day in and day out, feeding our families, making our homes livable, and driving.