Northern Canada Is Cool, And Science Is Even Cooler

Want to get publicity for a little-known city in the frozen Canadian North?

Do a little science experiment, and post it on YouTube. That's what Samantha Stuart did, and bingo! she and Yellowknife suddenly find themselves on the world map.

Stuart is the Marketing Partnership Coordinator at Northwest Territories Tourism, and something tells me she might be in line for a promotion in the not-to-distant future...

Less than a week after posting her short, sweet, snow-making demo, she found herself with close to 2 million views of her video, a feature on the Canadian national news, and cold country copy cats around the world testing the trick to see if they can replicate her snowy sensation…