Alexa Andrzejewski (Internet RockStar)
Everyone enjoys a little bit of food porn, which is why Foodspotting makes so much sense.
The company is the brainchild of Alexa Andrzejewski, who, upon returning from trips to Japan and Korea, wanted a way to discover where to find the dishes she had enjoyed abroad, like okonomiyaki and tteokbokki.
"My initial idea was actually not Internet-based—I wanted to create a book—a Field Guide to Food, that would essentially be like a bird guide, but with pictures of food and basic facts about the foods."
After realizing that a book wouldn't help people find the dishes they wanted, and that existing guides focused mostly on restaurants, Andrzejewski came up with Foodspotting.
The service is a "foodie-powered field guide” with user-generated sightings of specific foods at specific locations. Think Yelp, but focused on dishes rather than restaurants. Foodspotting has so far been able to operate without any investor money; the team is paying for everything out of pocket. An iPhone app launched in March, and has already been downloaded more than 100,000 times.
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By Joyce C. Tang
The Daily Beast